Your bar is almost ready to receive its first visitors. It remains to decorate the entrance area with a bright sign, print promotional materials and think about advertising. The bar can have their own pages in social networks, you can run a website (not necessarily multi-page – for the bar is enough banding), and you should focus on outdoor advertising. Regular visitors to the bar – these are people who live or work in the immediate area. They are more likely to run into the bar to relax in a comfortable atmosphere, or have a heart-to-heart talk with the bartender. Therefore, it is worth to place billboards and posters near the institution.
You should allocate as much money for bar advertising as the marketer demands. The marketing campaign for the bar is planned on the basis of territorial indicators and the target audience. It is necessary to determine exactly what areas of the city potential visitors will come from and how they will get there: by car, on foot or by public transport. In this way, it is possible to understand which ways of influencing the target audience will be most productive.
Types of advertising:
- Outdoor – signs, banners, billboards, car signs, billboards. You can place ads in the buses, buses, subway, on transport, on apartment buildings.
- Social networks are one of the most popular options for advertising these days. Agree to cooperate with bloggers who have a large number of subscribers. It is also necessary to have a bar account on Twitter, Instagram, Facebook.
- YouTube. If your target audience is people under 30-35 years old, then promoting the bar on YouTube will be a good option. Many bloggers do reviews of popular establishments, so you can identify the most productive channel and invite its creator for a free tasting.
- Media on the Internet – people do not read ads placed in newspapers or magazines, so it is better to order an article for the website and tell about the opening of a new bar.
- Television and radio – advertising a bar on television may consist of sponsoring sports events or concert programs, but this is very expensive and unprofitable for small establishments.
- Printing and souvenirs – the bar should have advertising booklets, business cards, you can prepare souvenirs in the form of matches or chocolates with the symbols of the bar.