In this area, of course, there are ready-made solutions, but it is better to immediately abandon the illusion of stumbling upon a perfect template or borrowing an idea implemented in another country. Firstly, plagiarism is quite humiliating, because you do not want to leave your autograph under the total unfitness for creativity. Secondly, something unique does not lend itself to adaptation. Someone else’s blanks only get in the way of creativity.
What to do? You’ll have to sit down and think hard, consult with your loved ones and colleagues, have a brainstorming session. Answer the following questions, keeping in mind the advantages that you, and not your competitors, really have:
- Does your menu feature dishes and drinks that your competitors don’t have?
- Do you use organic produce from local farmers when preparing your dishes?
- Do your chefs use special cooking techniques?
- Does your establishment offer customers unusual drinks that your competitors don’t have? Wine from Spain, freshly squeezed juices, Korean beer?
- Does your place have the most convenient location? Is it near the main city sights, in a secluded alley, near the sea or the lake, in the mountains and in a rock, in a tree, in a balloon basket?
- What special services does your establishment provide? Can you bring your beloved pet to your establishment?
- What do you entertain your customers with? Do you have board games, live music performed by an orchestra, DJs or stand-up comedians?
- Do the exterior and interior of your establishment compare favorably to your competitors? Do you have an indoor garden with a fountain, a spacious terrace, a historic building, huge floor-to-ceiling windows, balconies, paintings on the walls?
Add to the answers to these questions other features of your establishment that came to mind. And then from everything you’ve gathered, choose three top advantages that are guaranteed to lure customers to your chains. Think about exactly what people will say about you, because nobody cancelled the word of mouth: “I was recently in a bar where…”, “I want to invite you to a bar where something incredible happens!”, “I heard about the new bar, and there is…”.